Reverent Coffee Company was seeking a clean logo inviting you to honor each stage of the coffee process while savoring every note in their micro roasted coffee blends. Nestled into the foothills of the Sierra Nevada Mountains, the essence of this mountain community is captured in illustrated merchandise created for the camper and coffee lover alike.
A bright color system distinguishes different coffee blends and roasting information. Custom lettering with clean lines and elegant swashes invite you to linger, while drawing your eyes upward to the covering of the mountain icon.
Adorn salon wanted a clean and minimal brand that would appeal to their high end clientele. For this logotype, the swashes in the “A” and the “R” mimic the confidence of a hair toss, right after a new haircut. The logotype was painted with a vinyl stencil on the outside and decal on the interior. Classic patterns and type off-set the aesthetic.
While working as an in-house senior graphic designer at Royal Design Studio, I was able to use a variety of skill sets to increase brand performance.
I created technical and creative pattern designs for wall, floor, and furniture stencils, designing for current and traditional decor trends.
Art direction and photography on styled shoots, provided the brand with high-res marketing assets that visually communicated how to use the product, while appealing to a social media DIY-design market.
By designing a multi-page print and web lookbook, our wholesale retailers are easily able to share best performing products with in-person customers. This lookbook showcases to customers the transformation potential with stencils.
Eye-catching weekly email and website sale campaigns, informed customers of promotions, inspiration and DIY education.
Performance Elite Fitness was looking for a rebrand to communicate their variety of offerings under one cohesive look. Three-hundred-eighty degree Training, where attitude prevails, was the core brand ethos. To symbolize, a circle broken into 20º segments and a subtle color gradient creates movement forward. The simplified runner illustration balances with the bold logo-type of “Performance Elite Swim & Fitness,” as his motion moves the eye forward. Color and icons that compliment the illustration style in the logo direct users to different segments of this multifaceted fitness brand.
Pacific Pectin Inc. sells high quality pectin blends to specialty food manufacturers who make jam, candy and various products.
For this rebranding, I wanted to visually connect their specialty, pectin, to the fruit it is derived from. Detailed fruit illustrations and a classic serif typeface subtly make reference to vintage jam labels while maintaining a modern and unique look. Clean mountain lines frame the design, providing context to Pacific Pectin’s location.
Logo variations, submarks and a style guide provided the client with brand variety and consistency.
As an in-house designer for a removable wallpaper and wall decal company, I had the ability to oversee products from concepts to creation, including print production and online marketing. Working with our marketing team, I was able to use performance numbers and data to create high revenue performing designs that would appeal to our audience.
By updating a previous logo, I was able to establish a modern & playful brand identity and style-guide to implement a cohesive and consistent brand identity.
Below are products I designed for vinyl decals, removable wallpapers and printed designs with art direction from brand president Melanie Royals.
Bright colors and fun typography distinguish this brands’ monthly email and website marketing.
Haven San Diego, an interior designer, wanted to create a custom removable wallpaper for a client. The home owners wanted a modern minimal illustration of them doing what they love most, surfing! Watercolor illustrations were digitally colored and made into a pattern repeat. For this project I designed, printed and did the final install!